The social strategy grew the contest applicants by 450% in a single year. Big name sponsors followed and two years later we had a TV show.
A small hair, makeup, and wardrobe contest came to me in need of direction and growth. The challenge was to mold rich visual content and a small network of hair and makeup artists into a broadcast ready show.
Marketing and social strategy, branding, sponsor and production pitches, website design/dev, and art direction.
One of our panel members had studied under a celebrity stylist. My strategy was to pitch and bring the stylist on board. By making him the face of our call for entries, we grew the contest applicants by 450% in a single year. This lead to big name sponsors jumping on board. Armed with beautiful images, a large volume of salons attention, and several top industry brands sponsoring the event, we began pitching production companies. Two years later, we’re on TV (TLC).
A celebrity stylist will attract competition
Spearheaded effort in putting celeb hairstylist, Kim Vo, in an international call for salon entries. Distributed via social media and eblasts, instantly gathered registrations from hundreds of salons and the attention of several big name sponsors.^ Call for Entry Video
[Directed and strategy]
Create a sizzle reel including backstage drama
Lead team in expanding behind the scenes coverage. Combined with fresh branding, tryouts, and current competition footage I directed the sizzle reel. This was used to pitch networks and in turn land a deal with Discovery.^ Battle of the Strands sizzle reel
[Directed, some filming, and strategy]
Give Battle quality branding
The following work showcases the Battle branding in several iterations.