How the hell do you bring an irreverent brand to large markets?
Agressively embrace the largest irreverent audience.
As founder of Idiot Cult, channels needed to be identified where sarcasm and profanity flourish. We set our eyes on tattoo culture. By procuring the top tattooed models, online shops, and publications IC was able to show profit within three months of launch.
The right models will draw the right attention
We retained one of the tattoo industry’s biggest models, Emily Dear Heart. A few #tagged photos on Instagram/Facebook and we got the attention of some major players.