Lottery asked Karsh\Hagan (TBWA, Denver) to help increase their struggling scratch and win My Lottery registrations. My solution?
Create online games for scratch and win campaign.
As ACD of Karsh’s digital team, I pitched/sold the idea to the client and lead the efforts internally. Entry numbers skyrocketed and sustained for duration of game development.
Online games will appeal to Lottery players
Games lured a 30+% increase in My Lottery registrations. The games below were initially linked to a Lottery database. The scoring functions and links will not behave well as a result.